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How Aussie scientist’s ‘happy accident’ closed a $10 million deal with Woolworths

A Sydney scientist has revealed how the chain reaction of a “happy accident” skyrocketed his partnership with Woolworths to earn him a deal worth more than $10 million.

Dr Vincent Candrawinata went into business with the retail giant last year after it agreed to take on two products from his brand Renovatio, which specialises in anti-inflammatory supplements.

The products, which utilises activated phenolics from apples, were developed as part of Dr Vincent’s own research while he was completing his PhD at the University of Newcastle.

After a whirlwind first year of having a powder and supplement available to Woolworths customers – which saw the company’s revenue peak at $5 million – the brand has now secured an even bigger deal.

https://www.news.com.au/finance/business/retail/how-aussie-scientists-happy-accident-closed-a-10-million-deal-with-woolworths/news-story/3f5966557fbc92681bd10708aa00dc90